By Suzana 
A Guide to Digital Magazine Publishing
Before digital magazines came, magazines were only in physical form. Popular today are digital magazines in our world that is becoming more and more paperless. Before, when you were waiting in the doctor’s office, riding a plane or any circumstance when you need to wait for something, the glossy magazines kept us from becoming bored. This present age has made print publications somewhat a thing of the past. One can find digital versions of magazines online while other companies have gone completely digital.
The price of printing has made digital magazines very popular today. If company media is not moved to digital format, then publishers will have difficulty surviving. There is great expense in printing, paper, and distribution and not so many people are buying magazines these days. The magazines that people have loved to read before are now available online in digital format. These digital magazines cost a lot less for subscription because there are less costs for the publisher.
For some people, glossy magazines are still better than digital ones. Laptops, tablets, and cell phones are not being used to make reading magazines more comfortable. E-booksare now being offered by major companies today that have also developed their own brand of reader devices.
Digital magazines have a lot more benefits and features compared to a glossy magazine. Digital magazines that companies are producing have more functionality because of technology. Technology have transformed digital magazines today making them more interactive, and with plenty of hyperlinks that lead to related articles and which also includes other components like movie clips, music, audio downloads, animation and TV commercials. This reading experience Is very much different from reading a regular glossy and the added features make it more attractive to people.
Many magazine publishers today are having difficulty staying in business. They are somehow reluctant to convert their business to digital media because of the cost it would take to convert and the overall hit to sales. The main concern now of these businesses is to find out if going digital will help them sustain their business. Business do not find it very simple to convert from print to digital media. There are many factors involved in conversion. It is important for these publisher to convert the design of the magazine so that people will continue to be attracted to it. The digital magazine should be easy to read and easy to navigate and will have the same content as their printed magazines including its ads and popular articles. All this can be done today using software. It is very easy to use these tools. With this, we can expect digital magazines to be around for a long time.
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